Facing an industry backlash after the spread of swine flu around the world, the pork industry is galvanizing members around a messaging campaign to counter negative information about the disease and their industry. In mid-May, the National Pork Board kicks off a $1 million national advertising campaign to spotlight the safety of “the other white meat.” And at the state level, groups like the Illinois Pork Producers Association, which represents 1,500 farms and manufacturers of pork products in the state, has told members to avoid calling the pandemic disease “swine flu.” “The government is now calling it the H1N1 virus or the North American Influenza,” said executive… Read More