SVP points to higher executive, exhibitor satisfaction rate as key to drawing repeat attendance at Dallas convention this year For Amy Ledoux, senior vice president for meetings and expositions at ASAE, total attendance is not the way to judge a convention. Ledoux With the 92nd annual ASAE Meeting & Exposition under way as of Aug. 11, Ledoux is focusing on attendee satisfaction. Ledoux and her staff of nine know that exhibitors and attendees who rate a meeting high in satisfaction are likely to return. But higher attendance doesn’t always translate to more satisfaction, she said. For exhibitors, it’s about the bottom line. “Sometimes its not only the… Read More