CEOs from industry, government find new set of rules in association leadership Evans Ryan Findlay had to learn to honor tradition more when he moved from the corporate sector to the association world and to serve farmers from a policy perspective rather than a product-sales view. Rick Helfenbein, longtime leader of a media-shy private company, had to get comfortable going on TV as the voice of his members. Arthur Evans thought—wrongly—that things would be simpler when he left government. Associations sometimes choose CEOs from outside the ranks of association management for a different vision or a greater bottom-line focus. But those leaders must navigate unfamiliar waters… Read More