Yearlong effort has specific policy goals, but also is aimed at amplifying the industry’s voice in the long term The National Retail Federation’s recently announced one-year advocacy campaign is designed not just to lobby on current issues but to change policymakers’ perceptions of the retail industry—and to gain standing for NRF to promote policies that sometimes differ from those of better-known business associations. “Our goal is to ensure that we are not only a respected and leading voice on retail issues but that we are also seen as a business community leader and an economic leader as well,” David French, NRF senior vice president of government relations, told CEO… Read More