NPTA members launch print advocacy group With backing from National Paper Trade Association Alliance member companies, European nonprofit Two Sides will soon establish a U.S. presence. Two Sides promotes print and paper as effective, sustainable communication, even amid a concerted push toward paperless alternatives. NPTA CEO Kevin Gammonley said his group heard about Two Sides’ success overseas from his members with European divisions. “We got educated on the model and then began talking about bringing it to the U.S. and following a similar model where the paper merchant community would potentially kick it off.” To jumpstart funding, NPTA set a deadline for paper… Read More