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CEO DATELINE – NAMA launches ‘Back to It’ initiative to support convenience services industry

June 9, 2021
By William Ehart

The National Automatic Merchandising Association has announced a new initiative, called Back to It, to support the convenience services industry as it deals with increased demand coinciding with Americans getting back to work, play, travel and eventually the classroom. NAMA represents the vending machine and coffee-machine services industries.

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Back to It includes NAMA’s newly released reopening guidelines, access to business intelligence and opportunities to interact with industry peers on topics relating to channel performance, demand and the supply chain.

“While much has changed and the post-pandemic workplace continues to evolve, one thing is certain; the convenience services industry is ready to continue to do what it does best—meet consumers where they are,” NAMA CEO Carla Balakgie said in a statement. “The industry is resilient, and we’re honored to serve their businesses through this transformative time.”

The initiative includes:
    •    Revised reopening guidelines to help operators safely serve clients and consumers.
    •    Peer-to-peer collaboration and education opportunities centered around new research and the pursuit of solutions.
    •    Real-time updates and information shared through a weekly newsletter with resources and news related to the reopening of the American lifestyle.

The Back to It education series kicks off June 29 with the Operator Open Forum: Managing Demand as America Returns In-Person, the association said.