Associations driven to provide unique experience because of digital competition Many groups are struggling with the question of just how to keep their trade shows "must attend" events in an age when buyers and sellers are able to access a deluge of information through the Internet. To do just that, PMMI-The Association for Packaging and Processing Technologies discovered, first, it was necessary to know the audience.
Read MoreOne of the hallmarks of a great leader is the ability to perform under pressure. Every association will wake up to adverse news at some point, and industry image as well as legislative and regulatory fate can hinge on how the CEO responds. Matthew Shay, a CEO who most observers agree has raised the profile and effectiveness of the National Retail Federation in his nearly four-year tenure, calls those moments opportunities.
Read MoreGolden Rolodex still valuable but ability to mobilize, provide data more important The most effective association leaders combine constant relationship-building with knowledge of their members' issues, a unified board, a knack for finding common ground and the ability to turn crisis into opportunity, experts told executives at the CEO Update Live: Power and Influence event Feb. 4.
Read MoreFormer trade group leader helped transform the Grocery Manufacturers Association into a major political player in D.C. Koch
Read MoreBuilding Owners and Managers Association chief has moved from PR through his belief in training, networking, freshening his skill set Chamberlain
Read MoreFinancial Services Roundtable, Generic Pharmaceutical Association choose lobbyists who bring years of experience with them. Two Washington, D.C.-based associations recently recruited government staffers who both groups hope will bring with them the experience to lobby successfully for their industries. The $20 million-revenue Financial Services Roundtable has hired Francis Creighton as head of government affairs. At the same time, $10 million-revenue Generic Pharmaceutical Association has hired Jonathan Marks as vice president, international affairs.
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