Skip to main content

New political regime requires new comms, advocacy tactics

To advance member interests in a new landscape after the Republican election sweep, associations are changing communications and advocacy tactics. Many are: - Going on offense, working to advance favorable policies instead of defending against regulations that harm their industries.- Building member consensus for specific policy proposals to increase odds of success during a rare window of opportunity.- Aligning publicly with Trump’s worldview.- Taking a different tone in interactions with policymakers, including on social media.For business groups, the new political reality creates an environment for capitalizing on relationships with industry-friendly presidential nominees and… Read More