After more than a century as the American Association of Museums, organization attempts to reinvent itself for modern world. “Association” is a term that Ford Bell says no longer fits the mission of the organization he has led since 2007.After more than 100 years as the American Association of Museums, the $10 million-revenue 501(c)(3) changed its name to the American Alliance of Museums in early September—a move that caught some members by surprise. It also unveiled a colorful new logo and a new membership structure that significantly cuts what some institutions will pay in annual dues. Bell “[The word ‘association’] sounds like insider baseball,” Bell,… Read More