Customized smartphone, tablet software guides attendees around event and cuts costs, but most groups have not caught on yet A source of both sponsor revenue and cost savings may be right in the palm of your hand. Mobile software applications for devices such as smartphones and tablets are a new venue for advertisers and can reduce the cost of printing convention materials and enhance attendees’ experience by providing real-time information on where they want to be and when. Revenues so far are small, but have growth potential. “The new stuff that we’re seeing [to boost revenues] is related to technology-driven programs, products and services,” said Mark Thorsby, vice… Read More