Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology By Scott KlososkyHere is a staggering fact of modern life: Though someone may spend thousands of dollars a year with a company, that company may have no idea that person exists. Gas stations, restaurants and grocery stores are examples of businesses that do little to know even the names of their customers. Even critical service providers like banks, hospitals and insurance companies usually know the bare minimum needed to have a relationship with their customers. The same is true of associations. As sophisticated as associations think they are… Read More