As industry revenues decline, the merger will result in fewer dues, more services and a lighter burden for group members in a pinched economy. After years of duplicated industry platforms, replicated dues and overlapping members, the Council For Marketing and Opinion Research (CMOR) will merge its membership with the Market Research Association (MRA). For the two groups, which will be known going forward as MRA, the merger is a final, formal step; MRA and other marketing associations had already been running various programs and departments in CMOR. MRA will keep CMOR’s Washington office, with its two person staff and an intern, open. The association’s 27 staff merged a… Read More