AI can tailor unique communications to thousands of users by watching clicks; advertisers will know exactly whom they are reachingCustomized email newsletters to association members and prospective members are not new, but the use of artificial intelligence (AI) to automate such customization is growing. The technology exists to personalize your newsletter for each recipient, resulting in greater engagement and, potentially, advertising and sponsorship revenue."We've had a consistently very high open rate week over week, along with high engagement rates without us really having to do a ton of changes or testing or anything like that," said Jonathan Nelson, senior manager… Read More