Adopting a combination of initials and tagline, Magazine Publishers of America has changed to MPA—The Association of Magazine Media to reflect the variety of platforms—including iPads and e-readers—on which magazine-style content can flourish. The new name and logo were officially introduced to members at the $15 million-revenue association’s annual American Magazine Conference Oct. 4 in Chicago. “The essence of what consumers love about magazines … is now being enhanced by technologies and devices that support high-definition imagery, video animation, mobile e-reading and web access,” said Nina Link, the group’s president and CEO. “Audiences and advertisers now interact… Read More