Internet and social media tools have become integral components in many public relations campaigns launched by associations RELATED CONTENT Associations find self-regulation nets good PR Whether trying to counter negative publicity, head off proposed legislation or simply build more public awareness of the businesses they represent, several trade associations have recently launched initiatives aimed at improving their industries’ images—and show an increasing reliance on digital media to get the message out. A few groups are even abandoning traditional media almost entirely and relying on the web and social media like Twitter and Facebook. On Oct. 17, the… Read More