Associations with strong dues revenue growth point to new marketing approaches and heightened government affairs activity RELATED CONTENT How an air conditioning association dealt with the heat Automotive Aftermarket Industry Association CEO Kathleen Schmatz uses the personal touch for member retention, and a data-driven approach to membership growth. Key association members—representing some of the 2,300 companies that belong—get letters with her handwritten signature. “I signed 400 signatures this morning,” she told CEO Update on a recent Monday. AAIA also calls members regularly. The group does extensive research to determine programs and services that… Read More