New Direct Marketing Association survey finds use of interactive technology is up, but uncertainty remains on its effectiveness. By almost any measure, use of social media for organizational marketing purposes is on the rise. But are these efforts successful? Many groups, if not most of them, still do not know, according to a recent study by the Direct Marketing Association. DMA, in partnership with COLLOQUY magazine, surveyed its nationwide membership, which consists of both private sector businesses and nonprofit groups. Results were released at the end of last month. In the study, a majority of the 369 respondents indicated use of at least four social media tools for… Read More