Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of digital social tools Now that social technologies are proving to have all the potential that pundits have been predicting for the past few years, our attention must turn to how leaders can shape their workforces effectively to use the social tools in an association. There are two choices: Either find training for current employees to take on the new, social-oriented responsibilities or bring in a new employee for a position you have never staffed before. The alternative is to do nothing, and that is no longer an option. Much like staffing for building and… Read More