CEO of American Resort Development Association seeks to connect his industry with public’s perpetual yearning for vacation Vacations are pivotal pages in “the memory books of people’s lives,” says Howard Nusbaum, leader of the American Resort Development Association, and though “maybe people don’t wake up in the morning wanting to buy a timeshare, I believe everybody wakes up every morning wanting to be on vacation.” When ARDA hired him, he knew what the group had to do, admitting the timeshare industry had to address its “colorful past” when critics pointed to hard-sell tactics of overpriced properties with poor resale value. He remembers telling his elderly mother he was… Read More