By Abraham Mahshie The National Association of Broadcasters calls it “broader-casting,” creating and disseminating content on any range of devices. When it comes to promoting their April trade show in Las Vegas, the extent that social media can be used as a marketing tool is being redefined. “We want to be connected in as great a degree as possible to our marketplace wherever they are,” said Chris Brown, NAB’s executive vice president of conventions and business operations. Mitch Arnowitz, managing director at Tuvel Communications, which has been contracted to help with the social media push for the NAB show, said they are helping associations go “outside the walls” to… Read More