Most associations are relative latecomers to digital publishing, but some are finding success in building new revenue sources Print isn't dead, but it is transforming. And for associations with publications, that can translate into potential new sources of revenue. Take the Society for Human Resource Management, which decided a few years ago to diversify its publication offerings by fully embracing digital content. This year, for the first time, SHRM is on track to raise more money through digital content than through print, according to Jessica Perry, senior vice president for publishing and media. "We have an extremely loyal and engaged audience for our magazine. … So we… Read More