National Apartment Association contest inspired by X Prize, which awards innovation with cash Culkin Want $1 million? Then come up with a way to double the attendance at the National Apartment Association's 2015 trade show. That's the plan hatched by NAA CEO Doug Culkin. The association has the money, he told CEO Update, and if any marketing firms or individuals are willing to take the chance, then "I will be the happiest man in the world to write a check for $1 million." "We have that money in reserves," he said. "And if we double the number of full-paid registrations at the show, we will more than cover the cost of the million dollars." Culkin dreamed up NAA's… Read More