Managers of highly successful PACs offer some tips for mastering the two-step fundraising process required of many trade groups: first obtaining prior approval from member companies, and then soliciting contributions from individuals. Make gathering and keeping track of prior approval forms a priority, by dedicating resources to the task throughout the year. “Someone has to be able to devote enough time to it,” said Linda Auglis, senior director of political affairs at the National Beer Wholesalers Association. “It is cumbersome and you can’t do it just once a year and think that your PAC is going to be successful.” Use reader-friendly language to explain the purpose… Read More