Many association subsidiaries face increased competition and member expectations Related contentTips on for-profits A startup company with big ambitions is creating a social platform for the mammoth health care sector. But here's the twist: AHA SmartMarket is also the newest for-profit subsidiary of the American Hospital Association. "Think of it as sort of … LinkedIn meets Angie's List," said Neil Jesuele, AHA's executive vice president of leadership and business development. "It's a very exciting venture. It's going to create something that doesn't exist already." SmartMarket aims to help health care professionals make more informed purchasing decisions by… Read More