Reserves can give associations more than a cushion against a crisis. As American Society of Hematology executive director Marty Liggett has described, they can give leaders the confidence to act — and the means to support members when research funding disappears. Construction Financial Management Association CEO Neil Shah also shared that he is asking the question: What could reserves accomplish beyond providing security? Their experiences point to the need for a board conversation that goes beyond setting a savings target to defining the money’s purpose and agreeing on when to use it. Bring these questions to your board and finance committee to help evaluate what your… Read More