Phrase doesn't have a precise definition; association efforts often focus on interactions with members and internal communicationRecruiters say experience in leading organizations through a digital transformation is one of the most in-demand skills sought by boards when seeking out top executives. But what exactly does "digital transformation" mean for associations, which are people-centric enterprises?Turns out that much of the time, not even board members have a clear answer to that question."Then again, it's really not their job to understand what that means, at least not the part of getting into the weeds about how the association is going to do it," said Elizabeth… Read More