Latest in a recurring series of expert columns for association leaders interested in unlocking the potential of social technology Wisdom dictates that what gets measured gets done. It's a fact of most aspects in life, and certainly in business. Measurements allow you to assess where you are, where you would like to be, and to develop ways to close these gaps. Measurements, though, can be tricky. Sure, measuring is easy when you are staring at a well-designed financial dashboard that brings clarity to operational performance. Assessing areas like your association's digital maturity or cultural adoption of new technology tools is a bit tougher. These are critical aspects to… Read More