Dark websites can shine light for public during crises
- July 12, 2013 |
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Walt Williams
With many associations needing to speak for their industries in difficult times, proactive Web design helps get messages across. An accident at one of your member companies has left an unknown number of workers injured, or even dead. Where will the public turn first for news? Chances are, they are not clicking on the TV, but logging on to the Internet. That is the reality that the National Mining Association knew its members faced, so they offered a service rare among associations: dark websites. So-called "dark sites" are simply pre-made websites that can be activated during an emergency. They act as a one-stop shop for a public seeking the latest word about an unfolding… Read More
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