RELATED CONTENT Associations are revamping web sites Carolyn Faehling, chief executive of the technology industry practice of Smith-Bucklin, says associations wondering if it’s time to refresh their web sites should keep these points in mind: The association’s site should be aligned with overall goals. If the group is experiencing strong growth, expanding into new market segments or localities, or adding new services, more frequent revisions make more sense. When undertaking an upgrade, it is critical to understand change management. An association should consider questions such as: How will a current user adapt to the changes? How will the new site be… Read More