Association executives share do's and dont's on developing relationships and alliances; start with patience, good communication Related content'Unexpected' pairing works Sometimes Dan Jaffe is the choirmaster, and sometimes he's a voice in the chorus. As a lobbyist for the Association of National Advertisers, Jaffe has led or participated in many coalitions on a wide range of issues. A successful coalition is like a choir, he said. "You have sopranos and tenors and basses … and you may have people who sing a solo part," said Jaffe, group executive vice president for government relations. "But for it to work at the end, all the various groups within the coalition will… Read More