Attendees list ‘inconvenient location' as top reason they skip meetings, although experts warn picture is more complicated Casey Lycett Lenard What are the three most important factors for associations when deciding where to hold their trade shows and conventions? Location, location, location. That would seem to be the takeaway from a new report from the Center for Exhibition Industry Research, which polled attendees at meetings about the reasons they chose whether or not to return to an event. More than a third of respondents said they would not return, with 60 percent citing "inconvenient location" for bailing—far more than any other reason. So, build your… Read More