With peers willing to help each other, some leaders are bringing in CEOs of other groups to amplify message or provide new perspectives From left, NGA's Larkin, ABA's Neely, CSPA's Caldeira and the Beer Institute's Jim McGreevy at a recent Beer Institute panel.Photo: Paul Morse The association executive community is a tight-knit one and chief executives are happy to help peers on a variety of issues, including advocacy. Such a willingness can be leveraged by inviting CEOs who represent related industries to present at your conferences and board meetings. Peter Larkin, CEO of the $7 million-revenue National Grocers Association was among three association leaders invited by… Read More