The National Retail Federation (NRF) invested in an executive MBA for Ellen Davis when she was leading the NRF Foundation. The investment more than paid for itself by the time she earned the degree: Foundation revenue grew from just over $3 million in fiscal 2014 to $6.4 million two years later, when she graduated.Davis did that in part by dramatically increasing fundraising at the foundation’s annual gala. She changed the price of tables at the event, an idea that stemmed from a marketing class in the MBA program.She priced the tables in a counterintuitive way: $25,000 to reserve one table, $100,000 to reserve two. Sales staff were scratching their heads, but members were… Read More