Too many associations use easy-to-count key performance indicators (KPIs) that are weakly tied to strategy: membership totals, event headcount and generic satisfaction scores, for example. Instead, CEOs should focus on establishing KPIs that move their associations forward and focus on desired outcomes, not activities.“The most important KPIs are not historical, looking backward; they are looking forward. It’s not, Are we viable, but, Are we adding value?” Chris Vaughan, chief strategy officer with Sequence Consulting in Hinsdale, Illinois, told CEO Update.“Most strategic KPIs are the ones that help you predict the future. When developing KPIs, start with where you want to… Read More