Amy Groff, chief operating officer at the National Apartment Association and a 25-year real estate veteran, is reshaping NAA’s operations around disciplined digital transformation and developing future-ready talent. Before joining NAA, she held senior roles at firms like Kettler, CBRE and Trammell Crow. Groff, a CEO Update COO Roundtable Member, started at NAA in 2018 as the senior vice president of industry operations and took the role of COO in 2021.What is the most significant operational challenge you are addressing right now for your organization?We have almost 100 projects total in our association’s digital transformation pipeline. Each project is important and… Read More