How much to hold in reserve is a perpetual question for association leaders. Benchmarking savings practices against peers can help CEOs determine the industry standard when it comes to building “rainy day funds” or planning new projects. CEO Update analyzed Form 990 data from the top earning midsize associations with $5 million to $12 million in annual revenue, and large groups bringing in more than $12 million, to see how they approach reserves.We looked at operating reserves and liquid assets. An operating reserve is a group’s net assets without donor restrictions. This represents the cumulative year-end equity, not restricted by donors, and can, in principle, support… Read More