Association business models have changed, and non-dues revenue is central to this shift. CEO Update analyzed financial information filed for 2024 from 10 organizations, primarily trade and professional groups, each generating roughly $5 million in annual revenue. We found that each one is pursuing very different growth strategies. Each organization’s financial choices show up in how much they rely on member dues versus other revenue streams and, potentially, how that ties into reserve funding.The Sugar Association, for example, leans heavily on traditional dues, with dues from members of the sugar cane industry accounting for nearly all of its revenue and only a small… Read More