Like many who sign up for gym membership, the group now known as the Health & Fitness Association (HFA) was out of shape. So it hired a tough new trainer: CEO Liz Clark.The association’s lack of financial fitness led to the group getting sicker than most when the pandemic hit. Its U.S. trade show, a big money maker, had been scheduled for March 17, 2020, less than a week after everything shut down.The group — then known as the International Health, Racquet and Sportsclub Association — also could not get its industry deemed essential so that members could keep their health clubs open during the shutdown. The group found itself $8 million in debt.“We were one of the first industries to… Read More