When it comes to the state of association conferences, Charles Dickens may have summed it up best with the opening line from A Tale of Two Cities: “It was the best of times, it was the worst of times.” Four years after COVID-19 upended the meetings industry — along with every other facet of life and business — conference professionals and association CEOs are finally feeling optimistic about the future. Approximately 42% of meeting planners said they expected an increase in bookings this year, according to the “2024 State of the Meetings Industry” survey from Knowland in partnership with Conference Direct, with 32% forecasting growth of up to 20%, and nearly 10% projecting a boost of over… Read More