Bennie F. Johnson, CEO of the American Marketing Association (AMA), vividly recalls the first conversation he had with a traditional, nonprofit association recruiter about wanting to become a CEO. The recruiter didn’t understand how someone from marketing could become a CEO. Johnson was told that recruiters only place people who are in operations and finance into these top positions.  Johnson then proceeded to explain to the recruiter all of the skills that individuals in marketing excel at: strategic planning, global expansion, innovation management, understanding the customer based on insight, applying technology dynamically and smartly, and building relationships. “Why… Read More