Associations need to pick their spots, and a defined social media strategy is critical; post-pandemic, print continues to be valuable"Everything Everywhere All at Once." It's a catchy title for an Oscar-winning movie—but not a good communications strategy.Associations must meet members where they are but need to pick their spots."Organizations make a mistake if they try to go on all (social media) platforms and be all things to everybody," said Christine Shaw, CEO of Naylor Association Solutions. "Don't do that. It doesn't serve you and it doesn't serve your audience. Really understand where your audience is."Shaw told CEO Update that having a defined communications… Read More