John Downs' career has been a sweet success. In 2014, he parlayed 28 years at Coca-Cola and its bottling companies into leadership of America's candy lobby, the National Confectioners Association.  The common thread—besides sugar, lots and lots of sugar—has been his knack for advocacy and communications. He drives advocacy for NCA through what he calls narratives, with catchy titles like Always a Treat and The Power of Sweet. Always a Treat is an industry initiative NCA launched in 2017 with the Partnership for a Healthier America. Candy manufacturers voluntarily committed to offering more individually wrapped packages containing 200 calories or less and to putting… Read More