Lori AndersonShutdown of live events prompted ISA to explore more ways to innovate around what members need; flat fee provides ‘soup to nuts' serviceThe International Sign Association has launched a new service that tackles an immediate need for the industry. The service might even provide another stream of revenue for ISA in the long term.For a flat fee of $3,000 for up to 20 hours of work, ISA staff will handle the process of applying for a variance from local sign codes from beginning to end, or "soup to nuts," said David Hickey, ISA's vice president of advocacy. An initial phone consultation is free. ISA will even attend governmental hearings in person on behalf of the… Read More