AVIXA tailors trade shows to specific markets; APIC finds Europe a challenge but has multiple Middle East chapters"I spend a lot of time talking to CEOs of associations that are aspiring to be global," said Dave Labuskes, CEO of audio-visual industry group AVIXA. "My opening statement is, ‘There's no such thing as global.'"You have to take a look at the various markets, your mission as an association, and what you're trying to achieve," he told CEO Update."Learn how your industry is operating within a specific country or region, and then define an approach that's appropriate for that country or region. They're different, and you can't do them all at once. It takes… Read More