Groups boost revenue, engagement by moving to learning subscriptions
- August 19, 2022 |
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WILLIAM EHART
HoldUsers see paying monthly fee for online education as more affordable and practicalThe National Alliance for Insurance Education & Research doubled its online education revenue in the fiscal year ended in 2020. It wasn't just because of the pandemic, but because of a subscription model the association launched before COVID-19 hit."The experience for us has been awesome," CEO William Hold told CEO Update.The Alliance even has been able to reduce the cost of its major Certified Insurance Counselor program from more than $2,000 to about $800 because the subscription model resulted in greater engagement.Corporate members and their agents—from insurance agencies large… Read More
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