Treating candidates like customers generates positive word-of-mouth reputation, aids in recruiting and keeping sought-after talentPeople talk. Jobseekers are frequently hit with common questions by curious colleagues and friends: "How goes your search?" "How was your interview?" "How's your new job?"These conversations may be casual, but they still serve as trusted word-of-mouth testimony supporting an association's brand, image and reputation. This makes the interviewing, hiring and onboarding process crucial. When the process is thoughtfully managed, candidates are more likely to speak about the association in positive terms. A badly managed process can drive away not… Read More