AOPA's old logo (left) and the new logo that debuted March 1Logo updates best emerge from strategic planning, board buy-in; designs should work in black and white, and across digital devicesThe American Orthotic & Prosthetic Association went with a figure in jubilant motion instead of one being helped out of a wheelchair. The National Association of Corporate Directors took down a logo with a triangular theme and replaced it with one signifying growth potential.But in each case, the new logo was an outgrowth of the overall strategic planning process, rather than just an effort to convey a new visual element."We realized that not only did we need to serve the industry… Read More