Consultants say members are generally willing to share their opinions when asked; the challenge is how you frame the questionsThe member survey is among the more important tools for determining how associations should market to members and nonmembers alike, but the type of survey you use—or even your word choice—may not produce helpful results.CEO Update reached out to three marketing and research firms that work with associations to ask for their advice on designing surveys and getting valuable feedback from members. Among the pointers: Stay focused on actionable changes your organization can make; know the strengths and weaknesses of quantitative and qualitative… Read More