Common questions associations should ask before delving into the projectWhat should groups ask before exploring a B2B marketplace?"It's important that (associations) begin with a clear objective and make sure all the stakeholders are aligned," said Kelly Bristol, vice president of association and buyer engagement at the B2B marketplace platform developer Brandwise. "Because the association needs to construct a narrative and then communicate to their stakeholders about how the marketplace parallels the objectives and the mission of the association itself."Related contentB2B marketplaces help groups stay relevant in online world"They need to ask themselves, ‘What objectives… Read More