Popular figures on Instagram, TikTok, YouTube and other apps promote cleanliness and safety for American Cleaning InstituteSpeaking of clean: Yale football player Mason Schipp promotes ACI's ‘Class of Clean' toolkit for college students on TikTok, while the children of YouTubers Dustin Smith and Burton Buffaloe help clean up the family's kitchen.Associations are part of the influence industry in Washington, D.C., but when it comes to swaying consumers, social media personalities with large followings can be a go-to resource.At least one trade group, the American Cleaning Institute, is using these influencers to advance industry interests with college students, parents and… Read More